Fresh approach 
foraesthetic nursing


The International College of Aesthetic Nurses (ICAN) is designed specifically for nursing professionals in the field of Aesthetic Medicine, it’s focus is on ensuring that it’s members are unified, ethical and maintaining the highest of standards in Aesthetic Medicine.  The group is run by a team of nurses to help ensure that the members keep the highest standards of Aesthetic Medical Practice. All members are required to hold an NMC nursing qualification,

Our Goals

Within the planning phase we designed and created a style tile to establish the look and feel for the brand, they then we worked closely with ICAN to understand the processes required for signing up new members. We documented this in the form of user journey maps and wireframe prototypes.


The new design website and brand created instant impact on how ICAN could sign up new membership  applications, which subsequently led to an increase in new account sign-ups. Considerably more applications were being completed on mobile devices; a testament to the improved mobile experience and streamlined application process.

Next project:

Smartmed Mobile Calculator